Okay, so it seems to me that setting up a blog is a lot like joining up to all those different social networking sites out there, except without all the games/applications/quizzes. You answer a bunch of questions about yourself, attach a photo so random strangers will know what you look like and frequently write down stuff that people may or may not be interested in reading.

However, from the perspective of a library assistant, I can see how it could be a convenient, easy-to-use tool for informing specifically targeted audiences of upcoming events and promotions, or even just general happenings. It's relatively quick to add a post or picture, so you would only need to set aside a few minutes on a regular basis to keep it up-to-date.